Der Framing-Effekt und wie negative Werbung funktionieren kann
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Verfasst am: 02. 02. 2013 [05:39]
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apac
APAC
Dabei seit: 03.01.2013
Beiträge: 45
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In a small town, there were only two chiropractors. One day, a new patient walked into one of the chiropractors' offices. She was horrified by the chiropractor's personal appearance. Even though he was young, he was hunched over and walked in an odd shuffling manner. "Doctor," said the woman, "I have to ask -- what's wrong? Did you get in a car accident or something?" "No," said the chiropractor, "nothing like that." "Well what caused your physical condition then?" The chiropractor sighed. "You know how they always say that in a small town with two barbers, you should go to the barber that has the worst haircut...?" Scherz beiseite, den Framing Effekt gibt es wirklich und auch einen interessanten Artikel dazu: http://neuromarket.wordpress.com/2010/12/08/der-framing-effekt-und-wie-negative-werbung-funktionieren-kann/ |
